IEEE 3152‑2024

Who, or what, are you talking to?

Botmark showcases the official marks of IEEE 3152, the IEEE Standard for Transparent Human and Machine Agency Identification: simple visual and audio signals that tell you whether you are dealing with a human, a machine, a hybrid of the two, or synthetic media.

Human Being mark AI Machine mark Human Interacting through an AI Machine mark AI Machine Interacting through a Human mark Filter / Fictitious Construct / Augmented Reality mark
Explore the marks Download & use them

Watch the explainer

Three minutes on why agency disclosure matters, and how the IEEE 3152 marks work.

Five marks. One question answered.

Each mark identifies the agency behind an interaction or piece of media. All five come in three consistent styles (outline, fill, and color), designed on a grid for crisp rendering at any size.

Human Being mark

Human Being

You are interacting with a real human being, unfiltered and unaltered.

AI Machine mark

AI Machine

You are interacting with an autonomous AI system acting on its own.

Human Interacting through an AI Machine mark

Human Interacting through an AI Machine

An AI is the interface, but a human being is directing what it says and does.

AI Machine Interacting through a Human mark

AI Machine Interacting through a Human

A human is the interface, but their words or actions are being guided by an AI.

Filter / Fictitious Construct / Augmented Reality mark

Filter / Fictitious Construct / Augmented Reality

What you see or hear has been significantly altered or synthesized: filters, deepfakes, or AR.

Audio marks

Not every interaction has a screen. For phone calls, voice assistants, and audio media, IEEE 3152 defines audio marks: short, distinctive sounds that disclose the agency behind a voice.

Human Being

Audio mark

AI Machine

Audio mark

AI Guided by a Human

Audio mark

Human Guided by an AI

Audio mark

Synthetic Media

Audio mark

Voiced disclosures

Where a spoken disclosure is preferable to a sound mark, IEEE 3152 provides voiced samples. Reference recordings are available in English, German, and Chinese, including an alternate phrasing using the term “deepfake”.

Human

Voiced sample · English

AI

Voiced sample · English

AI Guided by a Human

Voiced sample · English

Human Guided by an AI

Voiced sample · English

Synthetic Media

Voiced sample · English

“Deepfake” (alternate term)

Voiced sample · English

Download the marks

The complete mark sets, ready for products, broadcasts, call systems, and print. Graphical marks are provided as SVG, layered Illustrator files, and PNG at 48, 512, and 2048 pixels, in all three styles.

Graphical marks

All five marks in outline, fill, and color: SVG, AI, and PNG at three sizes.

Download ZIP ≈ 5.6 MB

Audio marks

The five audio marks plus voiced disclosure samples in English, German, and Chinese (WAV).

Download ZIP ≈ 16 MB

Symbols overview

Design rationale and a visual summary of all five symbols in every style.

Download PDF ≈ 0.5 MB

A note on using the marks

The IEEE 3152 marks are the intellectual property of IEEE. They are offered here to support adoption of the standard, and their use remains subject to IEEE's terms. If you intend to use the marks in your own products, services, or media, please ensure you hold the appropriate license from IEEE.

About IEEE 3152

IEEE 3152-2024, the IEEE Standard for Transparent Human and Machine Agency Identification, is built on a simple principle: no one should be misled about whether they are dealing with a human being, a machine, or something in between.

As AI systems answer our calls, write our messages, and generate our media, the line between human and machine agency blurs. IEEE 3152 defines visual, audio, and spoken markers that disclose that agency clearly, at a glance or within the first moments of an interaction, strengthening transparency, trust, and public safety in online, telephone, robotic, and other electronic interactions.

IEEE 3152 at the IEEE Standards Association →

Five categories of agency

A real human; an autonomous AI; an AI directed by a human; a human guided by an AI; and media that has been synthesized or significantly altered.

Three kinds of marker

Graphical symbols for screens and print, audio marks for voice channels, and voiced disclosures for spoken contexts.

Designed to be friendly

The symbols use clean line iconography, drawn on a grid, in three consistent styles, because disclosure should reassure, not alarm.